The common bottleneck is not coding. It is waiting for approved copy, project photographs, credentials, legal language, stakeholder decisions, access to the domain or third-party tools, and agreement about what the site is supposed to say.
- No single person owns final content decisions.
- The old site's useful URLs are discovered too late.
- Photography or project proof is not ready.
- New integrations are added after development starts.
- Every stakeholder reviews every minor decision.
- Launch depends on credentials or DNS access that no one can find.