Reusable worksheet

Check boxes in the browser, then print or save the page as a PDF for a project review.

01 / checklist

Positioning & information architecture

01A new visitor can understand what the business does within a few seconds.02The homepage identifies the primary customer or business problem without excluding legitimate adjacent customers unnecessarily.03Each commercially important service has a clear destination rather than being buried in one long page.04Navigation reflects customer questions instead of the internal org chart.05Every page has one obvious next useful action.

02 / checklist

Mobile usability

06The primary call to action is visible and usable on a typical phone screen.07Phone numbers are clickable where calling is an appropriate customer action.08Forms can be completed without zooming, horizontal scrolling or tiny tap targets.09Headlines, menus and buttons do not collide or wrap into unreadable layouts.10Important content appears before decorative media that slows or distracts from the task.

03 / checklist

Trust & proof

11The business name, location, contact details and service information are consistent across the site.12Real projects, screenshots, photographs or examples support important claims.13Customer reviews or testimonials are used only when they can be attributed honestly.14Case studies separate implementation facts from results that have not yet been measured.15Policies, credentials, guarantees or qualifications are included only when they are current and verifiable.

04 / checklist

Search foundations

16Each indexable page has a unique, useful title and meta description.17Canonical URLs are defined and duplicate or obsolete routes have a redirect plan.18The site has a working sitemap and appropriate robots controls.19Organization, service, article or other structured data is used only where it accurately describes the page.20Internal links connect services, proof, local pages and useful resources rather than leaving pages isolated.

05 / checklist

Lead capture & enquiry flow

21The site gives customers a clear choice between calling, emailing and submitting the appropriate form.22Forms ask only for information that is genuinely useful at that stage of the conversation.23Detailed quote requests can collect files, project context or structured information when the business needs them.24A successful submission leads to a clear confirmation page or message.25Someone owns the next internal step after an enquiry arrives; delivery is not assumed simply because a form exists.

06 / checklist

Accessibility & content quality

26Heading levels form a logical document outline rather than being chosen only for visual size.27Images that communicate information have useful alternative text.28Text and interactive controls have sufficient visual contrast in the actual design system.29Keyboard focus is visible on links, buttons and form controls.30Copy uses plain, specific language and avoids invented statistics, jargon or unsupported superlatives.

07 / checklist

Measurement & ownership

31Analytics ownership belongs to the business and the property is documented.32Important actions such as enquiries, phone clicks or quote submissions can be measured.33Google Search Console is connected to the correct verified property.34The business controls its domain, DNS and critical third-party accounts.35The team knows what success will be measured after launch instead of relying on visual preference alone.

08 / checklist

Launch & continuity

36Important existing URLs are mapped before replacing the old site.37Forms, phone links, email links and conversion paths are manually tested after deployment.38The production site is checked on representative mobile and desktop layouts.39Sitemap, canonical URLs, redirects and indexing controls are checked after launch.40There is a clear owner for future updates, maintenance, evidence, new service pages and measurement review.

Do not optimize the checklist instead of the business

A technically complete site can still fail if the offer is unclear, the service is weak or nobody follows up on enquiries. The checklist is a control surface for the website project—not a substitute for customer research or business judgment.

40 checks before you redesign a business website